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Easel TV Launches Live Events with StagePlayer+

In March 2020, during the first pandemic lockdown, Soho Theatre published Fleabag Live on its streaming video service.  Run on Easel TV’s streaming Platform-as-a-Service (PaaS), available globally, the show was organised to help fund Covid-19 charities and proved a great success.
As a result, Easel TV were contacted by theatres, event organisers and performing artists. We knew we could help; we operate our PaaS across web, mobile and multiple TV devices for the likes of Soho Theatre and NBCUniversal among others, however, the challenge for many performing arts entities and event organisers, who were losing their core business revenue, was how to introduce a non-core digital (streaming) service to their business.

Routes to a digital revenue stream

Content deals

For bigger shows and events there is the potential to agree a deal with a broadcast TV channel, Amazon Prime or Netflix and, where content carries enough weight to command a hefty premium, this offers a great outlet. However, for most shows, concerts and events this is not the case, and whilst these major outlets are well suited to films and TV series, they aren’t the natural home for streaming theatre plays, concerts and other live events.

Build your own Service

The next option is to build your own streaming service. This is what Easel TV do for its clients, with Soho Theatre being the perfect reference. This is perfect for the bigger venues or theatre chains and if you are considering this option we can help.
The challenge for smaller venues, theatres, artists and annual festivals etc., is that it necessitates the cost of creating a 'digital' team to administer and market the service, from editorial to customer care, and ideally supporting apps across all devices including TV streaming and if you only have the occasional live show that's a big commitment.  Plus, a proliferation of small independent streaming apps doesn’t lend itself to easy consumer discovery and attracting a sustainable audience.

A streaming hub

The idea here is to use a common or shared streaming service, in this case one centered on live and recorded arts events; a Netflix for the performing arts. One where a managed operator administers the service and customer care and is supported on all device types including big screen TV devices. Ideally a pay-as-you-go service that required no more of the venues than to decide what price they wanted to sell a live or recorded show for.

StagePlayer+

StagePlayer+ is a Netflix-like service for the performing arts (theatres, events, concerts, festivals etc.), a streaming hub option built by Easel TV and operated by PlayerPlus. One where consumers can simply buy a ticket and start watching on a multitude of devices. There are no complicated set-up activities, payment is included not just for debit and credit cards, but also via in-app purchases on Amazon and Apple and, for those with a Spektrix ticketing system, it includes the option to buy tickets to virtual/digital events an integral part of their business-as-usual product sales – just with a new ‘digital’ line of business.